Google AdWords are a great way to quickly bring valuable targeted traffic to your organization.

Businesses with an international to a local focus can leverage AdWords for customer conversion with great success. Non-profits can use AdWords to find supporters and those they seek to support. Artists can use AdWords to help gain exposure for their work as well as find patrons and collectors.

This clinic will focus on how to get set up with Google AdWords, establishing a budget, and developing your keyword lists.

Getting Set Up:

• Creating an account
• Starting a campaign
• Developing AdGroups
• Writing Ad Copy

Budget:

• How much to spend
• How to spend it

Developing Keyword Lists:

• Target audience
• Research of Terms
• Research of Traffic

If you are already using Google AdWords, this will be a great refresher as well as an opportunity to have your specific questions answered.

The presentation should take 90 minutes with perhaps a half hour QA session at the end.